A Shopify Marketing Strategy Built on Your Margins
A custom, numbers-backed growth plan built around what your store actually keeps, then executed by the same team that wrote it.
Most Shopify stores are spending on ads without a plan that says which channel, which offer, and which number they are holding to, and it shows up in the results.
.svg)
Shopify brands we’ve helped turn performance around
Growth-stage Shopify and DTC brands, client-reported results
Marigold Gourmet Popcorn
Big Daddy Garden Co.
The Sausage Maker
year-over-yeardecline reversed into
annual growth on a multi-channel plan
Are You Running Shopify Marketing Without a Real Plan?
How We Set the Target You'll Scale To
STORE KEEPS
START WITH PROFIT
CUSTOMER COST
WHAT YOU CAN AFFORD
BLENDED TARGET
PLAN TO THE REAL NUMBER
What Your Shopify Marketing Strategy Includes
Brand and margin analysis
Market and competitor research
Channel strategy and budget split
Offer and creative direction
KPI and measurement plan
Brand and Margin Analysis
Market and Competitor Research
Channel Strategy and Budget Split
Offer and Creative Direction
KPI and Measurement Plan
.png)
How We Build Your Strategy
Discovery and Numbers Review
.svg)
Research and Channel Decisions
The Written Plan and Profit Target
Execution by the Team That Wrote It
Why Brands Choose Our Strategy
Why Interlace
The plan is built on your margins
Strategists and operators are one group
We name the channel split and the target
Research comes before spend
We plan for turnarounds, not just launches
Named results, not a logo wall
What It Means for You
We aim at what your store keeps, not the sales figure that looks good on a screenshot
Our team writes the plan and runs it, so the strategy survives contact with the account
You get a written budget plan and a profit number, not a vague promise to "test and see"
Marigold Gourmet Popcorn started with a personalized plan and reported a 148% rise in online sales
The Sausage Maker reversed a 30% year-over-year decline into 15% annual growth on a multi-channel plan
Every figure here belongs to a brand you can look up, reported by that brand
Results From Growing Shopify Brands
Bonnies
4.7x
Sticky Brand
$729K
Susan Ciminelli Skin care
48% more Shopify sales
What clients say (in their own words)
Erin
Marketing Associate, Longpoint
Interlace is a dynamic, fun group of individuals who are dedicated to their clients.
Savannah
Business Development, CDR
From working with Interlace, our company was able to achieve and surpass its marketing goals.
Casey
Mister Sizzle's
We have absolutely loved our experience with Interlace. We wouldn't be where we are without them.
Let's Find Your Next Growth Opportunity
Questions I get every week
It's a written growth plan built for your store: the channel strategy, the budget split across Meta and Google, the offer and creative direction, and the profit target we hold to. You get the thinking and the roadmap first, then a team to execute it, rather than ads that run without a plan behind them.
.svg){kind=icon}
Ad management is the execution. This is the plan that execution follows: which channels, which offers, which products, and the number the whole thing is built to hit. We build the strategy and then run it, so the two are never disconnected.
Meta and Google, chosen for your store rather than by default. Meta covers Facebook and Instagram; Google covers Search and Shopping. The plan names which channels fit your buyer and how the starting budget should split between them.
It depends on how much account history and how many products we're working through. You'll have a clear picture on your first call, and we scope the plan to your store from there.
Both, and that's the point. The team that writes your strategy is the same team that manages the spend, rotates the creative, and reports on the numbers, so the plan stays true to the account instead of sitting in a deck.
Ready to Grow With a Real Plan?