Facebook Ads Audit That Finds Your Wasted Meta Spend

A free, hands-on review of your existing Facebook and Instagram ad account, run by the same team that would go on to manage it.

Most Shopify brands are paying for clicks that never convert and can't see it inside the platform's own dashboard, so we open the account and show you exactly where the money is going.

flower-imgfaq-bannerflower-img
ECOMMERCE GROWTH PARTNERS

Shopify brands we’ve helped turn performance around

148%
online sales growth
$729K
ad revenue in 90 days
48%
Shopify sales growth

Growth-stage Shopify and DTC brands, client-reported results

Niagara Chocolates

2.1
average Facebook ROAS within 45 days, up from 0.32

Susan Ciminelli Skin care

48%
more Shopify sales on
35%
less ad spend

Sticky Brand

$729K
in ad revenue in 90 days after an account overhaul

Where Your Facebook Ads Are Losing Money

Are you frustrated with your Meta ads over the past six months? We get it. Here's what we usually find when we open an account:
Spend is going to audiences that overlap. Two or three ad sets bid against each other for the same buyer, and you pay a premium to compete with yourself.
Your tracking is quietly wrong. The pixel is double-counting, missing purchase events, or attributing sales it never drove, so every decision after that is built on a number that isn't real.
One ad is carrying the account. It worked, it faded, and nothing was tested and waiting behind it.
The account is running static images only. Facebook and Instagram placements reward video and creator content, and yours are getting starved of both.
The return on ad spend (ROAS) looks fine, but the account isn't profitable. Revenue over ad spend says nothing about what's left after product, shipping, and fees, and the offer or landing page is often where the real leak sits.
Each of these shows up in a specific place in the account. The audit is how we find it and prove it.

What the Facebook Ads Audit Covers

The audit is a manual review of your live Facebook and Instagram account, not an automated score. Our team goes through it the way we would if we were about to run it.
ACCOUNT STRUCTURE

Account structure

Overlapping audiences, redundant ad sets, and budget split across campaigns that fight each other

Conversion tracking and the pixel

Whether purchase events fire cleanly and the numbers you're deciding on are honest
wasted-spend

Wasted spend and audience overlap

The exact ad sets and placements draining budget without returning orders
CREATIVE FATIGUE & FORMAT MIX

Creative fatigue and format mix

Which ads are tired, how fast they burn out, and whether video and creator content are missing

Offer and landing page

Whether the offer and the page your traffic lands on convert the clicks you already pay for

Account Structure

We map how your campaigns, ad sets, and budgets are organized, because bloated accounts and complex structures left behind by a prior agency are where most spend quietly leaks. We flag audiences that overlap, ad sets that duplicate each other, and budget parked where it can't scale.

Conversion Tracking and the Pixel

Before we trust a single performance number, we check that it's real. We confirm your pixel and conversion events fire correctly, that purchases aren't double-counted or missed, and that what the platform reports matches what your Shopify store recorded. Honest tracking is the floor everything else stands on.

Wasted Spend and Audience Overlap

We find the money going nowhere: the ad sets bidding against each other for the same buyer, the placements that spend without converting, and the audiences so broad or so narrow the budget can't work. You get a plain list of what to cut or consolidate first.

Creative Fatigue and Format Mix

We look at every active ad, how long your winners last before they tire, and how quickly new creative replaces them. We also check your format mix. If the account runs static images while competitors feed Meta video and user-generated content (UGC) from real creators, that gap is costing you reach and cost per result.

Offer and Landing Page

Most Meta traffic lands on a phone, from someone who was mid-scroll a moment earlier. We review the offer and the page that traffic hits, because a strong account pointed at a weak landing page still loses. Every abandoned cart is traffic you already paid for.

What You Get From the Audit

The audit is a deliverable, not a sales call. When it's done, you receive two things you keep whether or not you ever work with us.

A findings report.

A written account of what we found, in plain language: where budget is leaking, where tracking is wrong, which creative is tired, and where the offer or landing page is costing you sales. Every finding points to a specific place in your account, so you can act on it with us or with anyone.
report
priotize

A prioritized 90-day plan.

The findings ranked by what will move revenue fastest and sequenced across the next 90 days. What to fix in week one, what to rebuild next, and the number we'd hold the account to. It's a working plan, not a pitch deck.

How the Audit Works

Four steps take you from booking the review to a plan you can act on.

Book the Review

You book a call and grant us view access to your Facebook and Instagram ad account and your Shopify analytics. Nothing changes in the account, and you stay in full control the entire time.

We Audit the Account by Hand

Our team goes through the account the way we described above, structure, tracking, spend, creative, and the offer. This is manual work by a media buyer, not a tool spitting out a grade.
We Walk You Through the Findings

We Walk You Through the Findings

We get on a call and take you through what we found, where the money is leaking, and what it would take to fix it. You can ask anything, and you leave understanding your own account better than you did going in.
You Keep the Report and the Plan

You Keep the Report and the Plan

You keep the findings report and the 90-day plan. If you want us to execute it, the same team that ran the audit runs the account. If you'd rather take it in-house, the plan is yours to run.

Why Brands Trust Our Audit

Why Interlace

check-mark-icon

The audit is free and hands-on

check-mark-icon

The team that audits is the team that would run it

check-mark-icon

We come in after failed accounts

check-mark-icon

We check the numbers before we trust them

check-mark-icon

Named results, not a logo wall

What It Means for You

cross-icon

A media buyer reviews your real account, not an automated report you could pull yourself

cross-icon

You're talking to the people who would fix it, so the findings are honest about the work

cross-icon

Niagara Chocolates came to us averaging a 0.32 ROAS, and we audited before we rebuilt

cross-icon

If your tracking is wrong, we find it first, so the plan is built on real data

cross-icon

Every figure here belongs to a brand you can look up, reported by that brand

Results From Growing Shopify Brands

Every result below is client-reported for that named brand, never typical or guaranteed. Each began with a review of the account they already had. See the full Interlace case studies.

Bonnies

4.7x

St. Bonaventure was searching for a new paid media partner to revamp their digital strategy during the NCAA Basketball Season.

Marigold Gourmet Popcorn

148%

increase in online sales on a personalized performance-marketing plan
interlace adinterlace ad

The Big Daddy Garden Company

$0 to over $70K

in sales on the Big Daddy Garden Co. brand launch.
interlace ad

What clients say (in their own words)

client-icon

Erin

Marketing Associate, Longpoint

client-review

Interlace is a dynamic, fun group of individuals who are dedicated to their clients.

client-icon

Savannah

Business Development, CDR

client-review

From working with Interlace, our company was able to achieve and surpass its marketing goals.

client-icon

Casey

Mister Sizzle's

client-review

We have absolutely loved our experience with Interlace. We wouldn't be where we are without them.

Let's Find Your  Next Growth Opportunity

Whether you're struggling with ad performance, low conversion rates, or customer retention, we'll identify the biggest opportunities to improve your results.
Book a free strategy call and discover what's possible when every part of your growth engine works together.
top-ellipse
top-ellipse

Questions I get every week

Yes. The audit, the findings report, and the 90-day plan cost you nothing, and you keep all three whether or not you hire us. We offer it because brands who see exactly what's wrong with their account tend to want the team that found it to fix it.

View access to your Facebook and Instagram ad account and your Shopify analytics. We don't change or run anything while we audit, and you keep full control of the account throughout.

Usually a few business days from the time we get access, depending on how large and how tangled the account is. We'll give you a timeline when you book, then walk you through the findings on a call.

Yes. Facebook and Instagram sit together inside Meta, and we review the account as a whole, including how creative is cut for each placement. Google lives on a separate audit, since it's a different account and a different set of problems.

That's up to you. If you want us to run the plan, the same team that audited your account manages it going forward. If you'd rather execute in-house, the report and plan are yours to run without us.

Ready to See Where Your Meta Spend Is Going?

Book your free ad account audit. Our team will go through your Facebook and Instagram account by hand, show you where spend is leaking, and hand you a findings report and a prioritized 90-day plan.
Brands we've worked with have reported results like a 2.1 average Facebook ROAS within 45 days, up from 0.32. Let's build something great together.
Grow Today