Google Ads Audit That Shows Where Your Spend Leaks
A free, hands-on review of your Google Search and Shopping account, with a plain-language findings report and a prioritized 90-day plan built for your Shopify store.
Most Google Ads accounts we open are quietly paying for searches that were never going to buy, and the owner has no way to see it from the dashboard.
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Shopify brands we’ve helped turn performance around
Growth-stage Shopify and DTC brands, client-reported results
The Sausage Maker
average Google ROAS while reversing a
year-over-year decline
Sticky Brand
Big Daddy Garden Co.
Where Your Google Ads Budget Is Leaking
What the Google Ads Audit Covers
Search terms and keywords
Shopping and Performance Max
Account and campaign structure
Conversion tracking
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Bidding and budgets
Landing pages
Search terms and keywords
Shopping and Performance Max
What You Get From the Audit
A Plain-Language Findings Report
A Prioritized 90-Day Plan
How the Google Ads Audit Works
You Give Us Access
We Audit the Account
You Get the Report and Plan
You Decide What's Next
Why Brands Trust Our Google Ads Audit
Why Interlace
We audit by hand, not by script
We total the waste in dollars
We check tracking before anything else
Shopping and Performance Max are covered
The plan is yours to keep
Named results, not a logo wall
What It Means for You
Real people read your search-terms report and feed, so you get findings a tool would miss
You see wasted spend as a number, not a vague warning about "optimization"
Niagara Chocolates came to us averaging a 0.32 ROAS, and honest numbers were the first fix
We open the black box and show you where automated budget actually went
Findings and 90-day plan are yours whether you hire us or not
Every figure here belongs to a brand you can look up, reported by that brand
Results From Growing Shopify Brands
Bonnies
4.7x
Susan Ciminelli Skin care
48% more Shopify sales
Marigold Gourmet Popcorn
148%
What clients say (in their own words)
Erin
Marketing Associate, Longpoint
Interlace is a dynamic, fun group of individuals who are dedicated to their clients.
Savannah
Business Development, CDR
From working with Interlace, our company was able to achieve and surpass its marketing goals.
Casey
Mister Sizzle's
We have absolutely loved our experience with Interlace. We wouldn't be where we are without them.
Let's Find Your Next Growth Opportunity
Questions I get every week
Yes. The audit, the findings report, and the 90-day plan are free, and they are yours to keep whether or not you ever hire us. We run it because it is the honest way to show a Shopify store what we would actually do with the account before anyone signs anything.
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Read-only access to your Google Ads account and your Google Merchant Center, and a few minutes to tell us your best sellers and your margins. That's it. We do not need to touch your live spend or pause anything to complete the audit.
No. The audit is read-only. We look, we total what is leaking, and we hand you the report and the plan. Nothing changes in your account unless you decide to have us manage it and you approve the work.
Yes. We review Search, Shopping, and Performance Max together, because on a Shopify store they feed each other. We check your product feed, your product coverage, and where your automated Performance Max budget is going, which is the part most other audits skip.
You get your report and plan, and then it is your call. Some brands take the plan and run it in-house. Others ask us to manage the account and execute the 90 days ourselves. The audit stands on its own either way.
Google's recommendations push you toward spending more and automating more, because that is Google's business. Our audit works for you, not for Google. We look at what your store keeps after the sale and what a new customer really costs, and we flag the spend that is not paying for itself.
Ready to See Where Your Google Budget Is Going?