Frequently Asked Questions
Everything you need to know before partnering with Interlace.
Whether you're considering a Shopify redesign, planning a migration, looking to improve conversion rates, or searching for a long-term ecommerce growth partner, you'll find answers here. We've compiled the most common questions we receive from ecommerce brands to help you make informed decisions with confidence.

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Outcomes & Results
Shopify Expertise
Support & Partnership
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Pricing & Investment
A team that treats your store like our own. That means paid ads across the right channels, the creative that makes those ads convert, your email, your landing pages, CRO, and a custom dashboard so you can see where every dollar goes. Most brands come to us juggling three or four vendors for all that. With us it's one roof, one plan, everything pointing at profitable growth.
Paid ads need fuel to find winners, so there's a point below which testing just takes too long to be fair to you. The right floor depends on your margins and your goals, which is exactly what we figure out together on a call before you commit a dollar. If now isn't the right time budget-wise, we'll tell you straight. We'd rather say that than take money we can't grow.
We ask for a 3-month minimum to get started, then it's month to month with 30 days' notice to cancel whenever you want. The 3 months matters because paid ads are a testing game, and that early stretch is where we find what actually works for your brand. Bailing after a couple weeks doesn't give the creative or the data a fair shot. After that runway, you stay because it's working, not because you're locked in.
Yep. Our fee covers the team running your growth: strategy, creative, account management, email, and landing pages. Your ad spend is your money going to Meta, Google, or wherever your customers actually are. You keep full ownership of your accounts and your budget. We just make that spend work a lot harder.
Pricing depends on your business, not a menu. What you're spending on ads, how fast you want to move, and how much you want us running (ads only, or ads plus creative, email, and Shopify landing pages) all change the number. So we don't post a flat price that's wrong for most people. Hop on a quick call, we'll look at your actual situation, and we'll give you a straight number that makes sense. No hard sell.
Services
We go where your customers actually are and where the math makes sense, which for most Shopify brands means Meta and Google as the core. The PACK Method starts by figuring out the right channel mix for your specific business instead of forcing everyone into the same playbook.
Yep. We design Shopify landing pages and handle the CRO work so the traffic we send actually converts instead of bouncing. There's no point finding a winning ad if the page behind it leaks sales. So page creative and conversion work are part of the job, not a surprise add-on.
We do email. Your ads bring people in. Your email is how you make money off them again and again, which is where the real profit in a Shopify brand lives. We'll build and run the flows and campaigns that turn first-time buyers into repeat customers. It works best when the same team runs the ads and the email, so they're not fighting each other.
We make it. Creative is the number one lever in paid ads right now, so we don't leave it to chance or ask you to feed us assets. We concept it, write it, design it, launch it across your channels, then test relentlessly until we find the ads that actually move money. You're welcome to share brand assets and ideas, but the heavy lifting is ours.
No, and that's on purpose. Ads are the headline, but a winning ad dies fast if it sends people to a weak landing page, or there's no email picking up the customers it brings in. So we handle the full stack: paid ads, creative, email, landing pages, CRO, and Shopify design. One team, one plan, all of it pointed at profitable growth.
Outcomes & Results
Then we don't stop, and we don't bill you for the gap. The 90-day guarantee means if we haven't found winning ads in that window, we keep going at no extra cost until we do. Paid ads always involve testing, and not every ad wins. The difference is we own that risk instead of handing it to you.
We do, and we lead with it. 50+ brands grown. Marigold up 148% in online sales. Big Daddy from nothing to over $70K and climbing. We turn agency skeptics into raving fans because we show profit, not promises. Get on a call and we'll walk you through case studies close to your situation.
A winning ad brings in sales profitably and can be scaled, so you're making money, not just spending it. We're not chasing a screenshot-worthy number that looks great for a day and falls apart the next. We're after ads that hold up when you put more behind them. We set the specific target with you up front, based on your margins and goals, so "winning" means winning for your business.
Simple. We guarantee to find you winning ads in 90 days. If we don't, we work for free until we do. We put the risk on us because we're confident in the process, and because that's how a real partner should operate. You shouldn't be the one eating the cost if we don't deliver.
Profitable, cash-flow-positive growth. Not vanity clicks you can't bank. We've grown 50+ brands, and the wins are real ones. We took Marigold's online sales up 148%, for example. Your numbers depend on your starting point, your margins, and your category, which we'll talk through honestly before we promise you anything.
Shopify Expertise
That's a great spot to bring us in. A lot of our brands are already doing real volume on Amazon, wholesale, or retail, and they're just standing up Shopify properly for the first time. Big Daddy started at zero with us and crossed $70K. We'll build the channel from the creative to the store to the ads, so it's set up to scale from day one instead of getting duct-taped together later.
We live in ecommerce. We think in margins, COGS, repeat purchase rate, and cash flow, not just clicks and ROAS. That's why we run profit forecasting right alongside the ads, so growth stays cash-flow-positive instead of spending you into a hole. You're talking to people who get how a real Shopify P&L works.
Keep crushing Amazon. We'd never tell you to walk away from what's working. But Amazon owns your customer and your data, and that's worth balancing. Growing Shopify means you finally own the customer relationship, the email list, and the margins, on top of everything Amazon's already doing for you. You don't have to choose. Shopify just adds a channel you control.
Because Shopify is the channel you actually own. When you sell on Amazon or a retailer's shelf, they own the customer and the data, and you're paying their fees and waiting on their pay cycles. Your Shopify store is yours. We focus there because that's where we can build you something that compounds over time.
Process & Timelines
You won't be chasing us for updates. You get a custom analytics dashboard you can check anytime, weekly optimizations on your account, and regular calls to go through what's working and what's next. The reporting is built so you always know where your money's going.
Less than you'd think, more than zero. The point of hiring us is to get this off your plate, so we run the day-to-day. We'll need you early for the brand deep-dive, and for quick approvals and feedback along the way, because nobody knows your brand like you do. After that, you stay in the loop through the dashboard and our calls without having to live in the ad accounts.
The first stretch is plan and cleanup: we build your strategy, fix your accounts, and get tracking right. Then we move into creative, launching concepts across your channels and testing hard. From there it's optimize and scale: we read the data every week, kill what's losing, and put more behind what's winning. By the end of the 90 days, the goal is winning ads you can pour fuel on.
Our promise is winning ads inside 90 days. Some brands see movement sooner, but paid ads are a testing game, and the early weeks are about finding what actually clicks with your customers. We'd rather set a real 90-day expectation and beat it than promise overnight magic we can't keep. If overnight is what you're after, we're honestly not your fit.
We run a proven 90-day launch we call the PACK Method. P is your Performance Marketing Plan, where we dig into your brand, your industry, and your channels, then build fresh creative concepts. A is Account Structure, where we audit and clean up your ad accounts and fix tracking. C is Creative: concept, copy, design, launch, and test until we find winners. K is KPIs and Insights, where you get a custom dashboard, weekly optimizations, and regular calls so you can watch it work.
Support & Partnership
Partner, full stop. We've grown 50+ brands like they were our own, which only makes sense if we treat your wins as our wins. We make money when you make money, not when you just spend it. That's the whole reason profit sits at the center of everything we do, and why we back it with a guarantee.
Once we've found winning ads, the work shifts to scaling them: more creative, more testing, more channels, while we keep your spend cash-flow-positive. The first 90 days build the engine. After that, we're focused on growing it profitably and finding the next winners, because in paid ads you never really stop testing.
We hear this a lot, and we get it. Most agencies sell you clicks or rankings and go quiet when sales don't follow. We tie everything to profit and cash flow, we own the risk with a 90-day guarantee, and we handle creative, email, and landing pages instead of just buying media and hoping. We turn agency skeptics into raving fans by doing the opposite of whatever burned them.
Through your dashboard and regular calls. The dashboard shows you the numbers that matter (what you're spending and what's actually profitable) anytime you want to look. On calls we walk through the wins, the tests, and the plan for the next stretch. No vanity-metric reports built to hide what isn't working. You'll always know where your money's going.
A real team that knows your account, not a rotating cast of strangers. We keep it founder-to-founder, because Interlace is run by people who actually do this work, not account managers reading off a script. You'll know who's on your brand, and you'll be able to reach them.

