Oxford Pennant
Challenge
Oxford Pennant is a Buffalo-based brand that delivers unique hand-stitched pennants and apparel. They scaled to 7-Figures through organic social, paid ads, and notable brand partnerships like blink-182, Fall Out Boy, and Hamilton (Musical). They found themselves hitting a plateau in YoY sales growth.
Solution
Interlace executed a performance marketing plan that allowed Oxford Pennant to 5x their ad spend profitably in the first 60 days. In our first 8 months, we helped Oxford go from -7% to +108% annual online sales growth. Adding over $1M in new revenue and achieving the brand’s biggest sales month in history during Q4 2025.
Oxford Pennant
The Data
The Project
The Challenge
Oxford Pennant is a Buffalo-based brand that delivers unique hand-stitched pennants and apparel. They scaled to 7-Figures through organic social, paid ads, and notable brand partnerships like blink-182, Fall Out Boy, and Hamilton (Musical). They found themselves hitting a plateau in YoY sales growth.
Our Solution
Interlace executed a performance marketing plan that allowed Oxford Pennant to 5x their ad spend profitably in the first 60 days. In our first 8 months, we helped Oxford go from -7% to +108% annual online sales growth. Adding over $1M in new revenue and achieving the brand’s biggest sales month in history during Q4 2025.