Challenge

Half Baked Cookies invested in a new Shopify store, but had no growth plan to generate sales. The development team was unresponsive, leaving them with a defunct eCommerce platform and no launch strategy.

Solution

Interlace redesigned the Shopify theme with improved UX and developed a performance marketing plan to scale DTC revenue. Half Baked went from $0 to $10k/mo in sales in the first 90 days. Our team created and tested over 75 creative assets in the first 3 months to find winning ads. In less than 9 months, Half Baked scaled to 6-figures in revenue with profitable monthly cash flow.