5 Wits

Challenge

5 Wits offers one-of-a-kind interactive experiences across several retail locations in the Northeast US region. The marketing team came to us seeking a solution for new customer acquisition. eCommerce sales were flat YoY, and they had no ad strategy.

Solution

Interlace developed a multi-channel paid media plan to prioritize Google and Meta ads for customer acquisition. In our first year, we delivered over $2.5M in attributable revenue. Now, 5 Wits has profitably scaled from zero to over $35,000/mo ad spend with over 7x blended ROAS.

$2.5M

Attributable Revenue from Paid Ads

7.1

Blended ROAS (Meta + Google)

10.8

Avg. MER

5 Wits

September 2, 2026

The Data

$2.5M

Attributable Revenue from Paid Ads

7.1

Blended ROAS (Meta + Google)

10.8

Avg. MER

The Project

Services Provided

Platforms Utilized

The Challenge

5 Wits offers one-of-a-kind interactive experiences across several retail locations in the Northeast US region. The marketing team came to us seeking a solution for new customer acquisition. eCommerce sales were flat YoY, and they had no ad strategy.

Our Solution

Interlace developed a multi-channel paid media plan to prioritize Google and Meta ads for customer acquisition. In our first year, we delivered over $2.5M in attributable revenue. Now, 5 Wits has profitably scaled from zero to over $35,000/mo ad spend with over 7x blended ROAS.

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